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We completed three workouts today. This is Will, our instructor, working out after class. Total time spent working out today: 2.5 hours.

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Courtesy Paul Sherwin

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Recently my manager sent me an Newsweek article about the hype and hope surrounding the release of the alleged Apple tablet.
In it Daniel Lyons speaks about the way it will reinvent computing and “make obsolete” the old ways of storytelling. My manager included this note, “Dorrine, this leads directly into what you were talking about with copywriting for the web. I think this column outlines it perfectly.” She is referring to conversations we had where I expressed concern that all we were doing was re-posting newspaper stories onto the web without bullet points, summaries or re-writes.

My first thought:
It’s not just the iTablet, or whether it will revolutionize how we present information. Like the Lyons states, the introduction of smartphones revolutionized how people consume information. It also changed their appetites. This evolution isn’t slowing down.

What do web metrics for our newspaper say about how long people spend on our site?
They almost never stay through an entire video. Do we really believe they’re staying to read the stories? Why is it that letters, the “shortest stories” besides briefs, garner the most comments and discussion? Are we really providing a service to our readers/visitors? Or do we just think we are because we’re making content available? Personally, I don’t believe that’s respectful of our readers or viewers. We would never publish a newspaper full of short web briefs with lots of photos. Why do we treat our web and mobile viewers as if they are all newspaper readers?

Duplicating content from a newspaper, to a phone, tablet, kindle whatever, isn’t what people want. Thought leaders like Jay Rosen and Dave Winer have been saying this for years. It shows we (as providers) don’t understand the platform,  or needs of the users. I think it also shows a lack vision for our future.
 
The stories our reporters produce are often far superior to local media outlets. But without an appropriate online presentation we do them a disservice.

I don’t know what any of you really believe about newspapers — whether they will stay or eventually disappear. But if our website is going to be our bread and butter (or even the knife) then we need to start moving and move quickly because no one is going to wait for us.

Now is the time for us to be taking charge of what we are going to offer people hungry for information. News services are the most popular on Twitter. People want news. They want information. But they want it in ways that fit their lifestyles.

This tablet could be released in January. That is one month from today. I went from rarely checking email, texts etc. to being constantly connected. It didn’t just change the way I consume news, it changed the way I live and that is not an exaggeration. What are we prepared to offer? What do we want to be prepared to offer?

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Today I was reminded that leading isn't always about forging ahead. Sometimes patience allows others time to gain confidence in your choices.

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show details

THREAD San Diego:DEC 5&6, 2009

BACK AT WONDERHAUS FOR XMAS


GOOD STYLE : GOOD VALUE : GOOD KARMA

100 New Brilliant Fashion Designers

Men’s + Women’s + Kids + Eco + Art + Music

Same gorgeous unique venue

Eco/Green/Good section

Clothes Swap

New DJ’s, Bar, Art Shows, and more.

 

BRILLIANT PHOTOS FROM THE LAST SHOW IN MAY

SHOP & SAVE : THE TOP 100 INDIE DESIGNERS

* The Top 100  hand selected, independent fashion and art designers

* Free style tips from designers

* Custom orders available from many designers

* Clothing : Denim : Sneakers : Jewelry : Street Wear : Accessories :  Bags : Cut n Sew : New Contemporary : Vintage
 
* Limited Edition + One of A Kind

 

* New Eco Design Elements

 

FASHION SHOW

Twice each day watch models strut the runway and show off some of our favorite clothing and accessory designers from THREAD San Diego. 

 

All items on the runway will be for sale.Yipeeee.

FASHION SHOW TIMES 1pm & 4pm each day

 

 

* The fashion show is hosted and produced by:

Elle Events.

* The hair & make up for models styled by:

A Style Concierge Salon

 

HAIR & MAKE UP : STYLE LOUNGE

Get a new hair do & your face on to match your new clothes in our style lounge.

 

Your hair will be sexed up and styled by the brilliant stylists from  A Style Concierge Salon

 


 


BE IN THE PHOTO SHOOT

After you look all pretty and hot with your new with new hair and make up: Check into our photo booth hosted by James Norton and have your photo professionally captured and emailed to you.

 

 

 

CHECK THE PHOTOS FROM THE LAST STYLE LOUNGE hosted by Ali Vega

GLASS ORB INSTALLATION : Get Yours! 

An assortment of hanging glass gardens, living wall bubbles, and table top plantings.

 

Take one home form the installation just for you or give as a very gorgeous and unique gift.

 

Presented by the brilliant Tend Living

 

 Photo: Carly Ealey

 

ORGANIC WINE TASTING at THREAD SD

“Vin de Syrah will be showcasing an array of our favorite organic  and small production wines for all of our eco-friendly, local-loving  thread goers…  Resident Sommelier Adam Stemmler will be  on hand all day long conducting tastings and imparting fashionable shoppers and supporters with juicy bits of wine knowledge.  Each guest will get as much care and personal attention as the small production wine they are tasting”.

 

“CREATIVITY ON WHEELS”

Spin the wheel and walk away with a slice of creative knowledge.

 

Each square of the wheel will consist of an intriguing creative resource that THREAD  guests can walk-away with on hand-made HM takeaways.

 

Sample topics to include:  Photography, Art, Philanthropy, Typography, Books, Music, Gadgets, Words to Live By, Furniture, Web and Funny.

 

Presented by:  Holiday Matinee


DESIGN YOUR VERY OWN TEE

Choose your very own style and color of organic T’s and collaborate with on-site printers and local artists to design your own T Shirt you can take home and wear that day. Presented by SEZIO

 

 Photo: Carly Ealey

 

GOOD VALUE:

 

* Special offers in every booth – upto 80% off

* Drink Specials

* Free Magazines
* Free Parking

* $10 at the door / $8 if you RSVP Online

* Free style tips at every booth

* Custom Orders 

* FREE Massage by Chiropractique

 

GOOD KARMA:

RIDE YOUR BIKE TO THREAD

SAVE MONEY ON GAS + PARKING + ENVIRONMENT


Stimulate your body and brain by riding your bike to THREAD.

 

Still plenty of room for all your shopping!

 

NEW ECO SECTION

This new section at THREAD focuses exclusively on eco-fashion and sustainability.
Introducing eco-friendly lines for men, women and kids and covering everything from beauty, home decor, gifts and more.

 

Click here to see our Eco Designers

 

 

TWO WAYS TO RECYCLE YOUR CLOTHES AT THREAD

 

1. DONATE: and get into THREAD for $2 less!

Bring along one bag of clean clothes in great condition and get into to THREAD for less

 

Your clothes will be donated to 5 chairities to support less fortunate teens and children. Presented by Its All About The Kids

2. SWAP: one womans trash is anothers treasure

 

Bring along 10 items of clean designer clothing in excellent condition and trade it for 5 someone elses.

 

OPEN 11AM – 1PM EACH DAY ONLY

 

Hosted Presented by jeans for justice

 

 

 

 

Acceptable Clothing for Clothes Swap:

 

* CONDITION:gently worn clothing / clean and washed / in great condition ( no holes, tears, marks, stains etc)

 

* STYLES: one of a kind / designer / vintage / new / modern

 

* MATERIALS: all welcome

* ITEMS: dresses, skirts, tops, blouses, shorts, jackets, hats, shoes, boots, sneakers

 

* UNACCEPTABLE ITEMS:swimwear, underwear, lingerie, no accesories : including jewelry, bags, belts,

CHECK BACK SOON FOR UPDATES AS WE ADD MORE! this is exciting! Email Us your requests and ideas

If you’ve never been, it’s totally worth an afternoon. Great place to find those unique gifts for men, women and kids!

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