Social Media Director

San Diego Ballet, Jean Isaacs’ San Diego Dance Theatre (San Diego, California)



June 18, 2010


2650 Truxtun Road.

San Diego, CA 92106


Social Media Director





(Based on $20 per hour. 30 hours per week. 50 weeks.)



General Description:

The Social Media Director will regularly contribute to the development of new communication concepts, technologies, and standards, working directly with executives, artists, students, volunteers and other patrons to develop and implement strategic communication plans. Work is performed with minimal direction and within the context of a strong team philosophy. This role is expected to grow both of the organizations’ ability to deliver commercially oriented intelligence, the nature of online sentiment and the impact of digital campaigns and programs to their executives. This role requires experience with hands-on management of analytics projects and interfacing directly with patrons to present capabilities and results. Additional responsibilities include helping to embed basic digital analytics capabilities across the organization in addition to the evaluation and mentorship of talent/staff to support this initiative.


Areas of specialty must include the following:

• Internal Communications: Contributing to the development of online communications targeted to electronic/digital audiences and related to issues that shape the company's image and reputation. Also, is current on the fast-changing world of the new media, also known as social



Areas of specialty may include the following:

• Creative Services: The creation of a variety of communications disciplines including editorial services, writing copy, graphic design and video production.


Duties and Responsibilities:

• Provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions.

• Program analysis may be executed with off the shelf ‘free’ applications (e.g. Google analytics), internally developed analytical approaches or 3rd party providers depending on client need and preferences.

• Help to Identify novel and cutting edge, relevant applications for social media program measurement and bring those applications to the forefront for consideration of their fit within the organizations’ measurement repertoire.


Responsibilities include writing and editing strategic communications and developing and maintaining Emerging Media duty, counsel and strategic planning. Specifically, duties are to plan, develop and implement corporate Emerging Media strategies and initiatives, including (but not limited to):

• Company Twitter account

• Corporate Facebook page

• Company YouTube channel

• External facing blogs

• Internal use of blogs or social networking


Knowledge and Skills:


Minimum Requirements:

• Bachelor's degree in Journalism, Advertising, Marketing, Public Relations, English, Communications or related field is desired, HOWEVER due to the unique nature of social media an equivalent amount of hands-on, practical experience with social media can be substituted.

• Must possess excellent verbal and written communication skills, software application skills including word processing and desktop publishing, and solid project management skills

• Must be fully operational with both web and social analytics. This individual will serve as the project manager, and where applicable, the point of contact with outside vendors for analytics projects.

• Be capable of developing ROI analyses for company administrators..

• Fully operational in ability to identify/clarify research objectives and lead the development of research designs that address these objectives

• Must be fluent with ranking analysis, including SEO ranking, advanced Boolean search construction, keyword popularity, online influencer identification, tying social media effects to onsite behavior.

Position will require use of advanced social media analysis tools.

• Operational in target audience profiling, market segmentation and post campaign.

• Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’

• Strong project management skills


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


In performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear; and, use close vision. The employee is required to stand and walk; and, occasionally lift up to 10 pounds.


Hire Date:

We are on an accelerated schedule and are looking to identify and hire this position by July 15th


Equal Employment Opportunity Statement:

San Diego Ballet and San Diego Dance Theater are equal opportunity employers. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual's ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which we do business.

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