Or at least that’s how it felt in hindsight.

“Today is the kind of day that makes me want to buy a pumpkin,” I had just said to a senior editor before glancing at an incoming text on my iPhone.

I stood up, read the Tweet aloud to an editor and nearby reporter, then launched the Emergency Radio app on my phone. The first traffic we heard was something like, “Two children injured. They are in room 13.” (Read the story here)

We would soon discover that Brendan L. O’Rourke, 41, had allegedly fired a .357 Magnum into a small crowd of 2nd graders eating lunch outside at Kelly Elementary. Two girls, ages 6 and 7, were each shot once through their right arms.

A member of Twitter since 2008, I follow about 700 accounts. Many belong to media, law enforcement and local government agencies. Of those 700, about 25 are text-enabled to my iPhone. These are sources I have found over time to be the most valuable (or entertaining). Tweetdeck is always open when I’m working. And often when I’m not.

This bright autumn morning when news of gunshots fired at Kelly Elementary was first broadcast by police dispatchers and broadcast on scanners across the county, our irascible scanner was coughing and spitting incomprehensibly, as it has a habit of doing. I imagine we would have lost considerable newsgathering time had Twitter not been effectively utilized.

(I was later told that if I turn it off and “hit it a couple of times” or unplug it and “shake it,” it usually acts like a scanner. I should also mention that reporters make a lot of beat calls and still hear breaking news on the scanner when it works.)

I’m not claiming Twitter is the only, or most reliable newsgathering source available. It certainly has its share of downtime and problems. But today it possibly proved its worth to those previously unconvinced, as it has been doing in newsrooms around the world lately.

In the end, excellent reporting and teamwork among reporters, editors, web staff and photographers resulted in robust and timely coverage. Assistance from our broadcast media partners gave us content we could never have gathered ourselves. And Twitter, beyond saving the newsroom today, may have acquired a few new evangelists.

YouTube: http://www.youtube.com/watch?v=EHwu-H_KtfU&feature=youtube_gdata_player

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I was working the overnight assignment desk shift at KNSD when we heard, during our morning show, that a plane had hit the towers. We switched to the Today Show and I’ll never forget watching the building explode as the second plane hit – or all the horrific footage that streamed into the station for the next several hours and days.
I will never remember exactly what I did, or said that day, or even the next. It has always been a total blur. My prayers remain with those who were affected by the events of that day in ways they, or I, may never comprehend. Since then I have also witnessed demonstrations of great courage, survival and forgiveness. This is no time to revive hatred or ignorance. #neverforget

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Nearly a month ago, two North County high school graduates were killed in an horrific crash that left fellow graduate Derek Thomas badly burned. A family member has been blogging about his recovery and today felt comfortable enough to disclose that Thomas had originally only been given a 2-percent chance at survival.

He is not out of the woods yet, but through the blog posts his family and doctors are described as “amazed” by his recovery. Here is their latest blog post. A link to one of the early stories about the crash can be found at the end of this story.

Friday, September 10, 2010 12:02 PM, PDT

Good Afternoon Dear Family & Friends! 
Today brings me great JOY to share with such good news!  Derek did really well in surgery this morning!  The surgical team was able to make more progress than originally planned for the day and noted that this was their most productive surgery!
Derek has the ‘wound vac’ now on both legs and the first one put on his right leg is doing exactly what it is supposed to do to aid the healing process!
Dr. Grossman placed a synthetic skin membrane called “Integra” on Derek’s chest and one of his forearms.  This is a relatively new reconstructive product that will help close the burn wound and generate a healed site for grafting……very cool!
They also continued preparing Derek for skin grafting as early as next week.
Throughout the procedure/surgery, Derek’s vitals remained stable and excessive bleeding was NOT an issue for concern!  Praise God!  That is so wonderful to hear, and I can hear the shouts of Joy and Happiness from you all!
Again, our DRock is an amazing young man, and we believe God has special plans for him.
I will share with you some very amazing statistics that the doctors just shared with Randy & Paula.  It is hard to read, but we are looking at the outcome now and we know from Derek’s strength and determination, that statistics are meant to be broken and revised!  The doctors originally gave Derek only  a 2% chance of survival one month ago today when he arrived!  How awesome is this – that exactly one month later, he has and continues to surpass all expectations!  The first week they upped the odds to 5%, and the following week to 20%. 
In short, Derek’s healing has surpassed expectations on all levels and the surgical team sees what Randy shared with them from the start “You don’t know my son; he is a strong boy, and determined beyond measure”.  They now know Derek, & have experienced his incredible resiliance and agree!  Yippeee!!
Now the doctors are preparing Randy, Paula and the girls for a long term stay.  Derek’s recovery will be 4 months to a year, depending on the time needed between surgeries.  Thank you Paula for the update information, and as she put it “The word for the weekend is HOPE!”
Of course we all know the incredible power of prayer and right where our true thanks goes to…… and that is our Lord God that He has a special plan for Derek, and has so graciously saved him and is continuing to heal him on a moment to moment basis. 
Derek is still not out of critical condition, and the doctors say that infection continues to be a possibility.  So we do continue our prayer efforts, and we thank you all for your loving, continuous, incredibly encouraging, love and support!

Someone mentioned a celebration BBQ when Derek has recovered – I can smell the burgers already!  🙂  What a celebration it will be, and we will be celebrating all of YOU as well, in your dedicated support of Derek and our family!

Have a wonderful weekend, I am so excited to go give Derek a hug and my family as well.  I will give it to him from us all, and I will visit with you again tomorrow!
Lots of love on behalf of our entire family, ~Aunt Trudi
(Our photo today is of Derek and his dog Clyde!  They are so cute!!)

By Tom Chambers • 12:36 p.m. May 10, 2007 • 204 Comments 24 Trackbacks

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I found this to be VERY funny. The comments, even funnier. (TY @blyte)

Social Media Director

San Diego Ballet, Jean Isaacs’ San Diego Dance Theatre (San Diego, California)



June 18, 2010


2650 Truxtun Road.

San Diego, CA 92106


Social Media Director





(Based on $20 per hour. 30 hours per week. 50 weeks.)



General Description:

The Social Media Director will regularly contribute to the development of new communication concepts, technologies, and standards, working directly with executives, artists, students, volunteers and other patrons to develop and implement strategic communication plans. Work is performed with minimal direction and within the context of a strong team philosophy. This role is expected to grow both of the organizations’ ability to deliver commercially oriented intelligence, the nature of online sentiment and the impact of digital campaigns and programs to their executives. This role requires experience with hands-on management of analytics projects and interfacing directly with patrons to present capabilities and results. Additional responsibilities include helping to embed basic digital analytics capabilities across the organization in addition to the evaluation and mentorship of talent/staff to support this initiative.


Areas of specialty must include the following:

• Internal Communications: Contributing to the development of online communications targeted to electronic/digital audiences and related to issues that shape the company's image and reputation. Also, is current on the fast-changing world of the new media, also known as social



Areas of specialty may include the following:

• Creative Services: The creation of a variety of communications disciplines including editorial services, writing copy, graphic design and video production.


Duties and Responsibilities:

• Provide analysis of social landscape and audience buzz volume, frequency, velocity, demographics, and related dimensions.

• Program analysis may be executed with off the shelf ‘free’ applications (e.g. Google analytics), internally developed analytical approaches or 3rd party providers depending on client need and preferences.

• Help to Identify novel and cutting edge, relevant applications for social media program measurement and bring those applications to the forefront for consideration of their fit within the organizations’ measurement repertoire.


Responsibilities include writing and editing strategic communications and developing and maintaining Emerging Media duty, counsel and strategic planning. Specifically, duties are to plan, develop and implement corporate Emerging Media strategies and initiatives, including (but not limited to):

• Company Twitter account

• Corporate Facebook page

• Company YouTube channel

• External facing blogs

• Internal use of blogs or social networking


Knowledge and Skills:


Minimum Requirements:

• Bachelor's degree in Journalism, Advertising, Marketing, Public Relations, English, Communications or related field is desired, HOWEVER due to the unique nature of social media an equivalent amount of hands-on, practical experience with social media can be substituted.

• Must possess excellent verbal and written communication skills, software application skills including word processing and desktop publishing, and solid project management skills

• Must be fully operational with both web and social analytics. This individual will serve as the project manager, and where applicable, the point of contact with outside vendors for analytics projects.

• Be capable of developing ROI analyses for company administrators..

• Fully operational in ability to identify/clarify research objectives and lead the development of research designs that address these objectives

• Must be fluent with ranking analysis, including SEO ranking, advanced Boolean search construction, keyword popularity, online influencer identification, tying social media effects to onsite behavior.

Position will require use of advanced social media analysis tools.

• Operational in target audience profiling, market segmentation and post campaign.

• Demonstrated ability to create analyses that move beyond an explanation of ‘what happened’ to ‘why it happened’ and ‘what should be done’

• Strong project management skills


Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


In performing the duties of this job, the employee is frequently required to sit; use hands to finger, handle, or feel; reach with hands and arms; talk or hear; and, use close vision. The employee is required to stand and walk; and, occasionally lift up to 10 pounds.


Hire Date:

We are on an accelerated schedule and are looking to identify and hire this position by July 15th


Equal Employment Opportunity Statement:

San Diego Ballet and San Diego Dance Theater are equal opportunity employers. We do not discriminate in any aspect of employment against any person on account of race, creed, color, religion, national origin, ancestry, sex, sexual orientation, disability, disabled veteran, veteran of the Vietnam era or other eligible veteran, age, marital status, veteran status, or physical or mental handicap unrelated in nature and extent to an individual's ability to perform a job or any other characteristic protected by the employment discrimination laws in any state or political subdivision in which we do business.

Apply by






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Science shows autonomy almost always trumps incentive. Daniel Pink offers a new business approach.

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For Immediate Release: April 23, 2010
Contact: Ryan Murphy, ryanm@rtdna.org

WASHINGTON – The “TV and Radio on the Web” portion of the RTDNA/Hofstra University Annual Survey found that more TV-station web sites are turning a profit in 2010 and many sites are increasing their content while eliminating site elements that may not be working well.

According to the survey, TV station web sites have continued to climb in profitability – up 4.3 percent in the last year. The survey also found that web sites with bigger staffs are more likely to make a profit.

Radio web sites didn’t fare as well as TV. For those sites, the percentage making a profit and breaking even both fell, although modestly.  The percentage losing rose.

The survey found TV web sites maturing.  Text, still pictures and news video are now essentially universal on all TV web sites.  The use of audio, live cameras, recorded newscasts and blogs are increasingly being utilized.  However, streaming audio, podcasts and assembling your own newscasts have each leveled off or declined.

“These numbers suggest that, more and more, stations are deciding that certain web elements aren’t working that well for them  — or aren’t worth the effort — and they’re either scaling them back or not bothering with them at all,” said survey director, Bob Papper, professor and chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University.

Consistent with results from prior years, the largest stations tend to have the most complex web sites.  There are no meaningful distinctions based on network affiliation or geography, according to the survey.

Radio stations saw an increase in audio streaming and blogs, according to the survey. Still pictures and news video both dropped slightly this year.  The complexity of the radio website had little to do with the market size.  The key determinant of complexity was how many people work in news.  The consistent jump in website complexity comes when a station or group has at least three people in news.

Based on the survey results, Bob Papper has suggested that staffing for television web sites has gone up, on average, as much as one full-time employee and one-part time employee over the last year.

The survey also found that newsroom employees “helping on the web” for television sites went up 10 percent over the last year. 

RTDNA Members can access the full data from the survey by clicking here.

About the Survey

The RTDNA/Hofstra University Survey was conducted in the fourth quarter of 2009 among all 1,770 operating, non-satellite television stations and a random sample of 4,000 radio stations.  Valid responses came from 1,355 television stations (76.6 percent) and 203 radio news directors and general managers representing 301 radio stations.

Some data sets (e.g. the number of TV stations originating local news, getting it from others and women TV news directors) are based on a complete census and are not projected from a smaller sample.

The annual survey is conducted for RTDNA by Bob Papper, the Lawrence Stessin Distinguished Professor of Journalism and chair of the Department of Journalism, Media Studies, and Public Relations at Hofstra University.  This research was supported by the School of Communication at Hofstra University and the Radio Television Digital News Association.


RTDNA is the world’s largest professional organization devoted exclusively to electronic journalism. RTDNA represents local and network news executives in broadcasting, cable and digital media in more than 20 countries.

Click here to unsubscribe

RTDNA HQ: The National Press Building, 529 14th Street, Suite #425, Washington, DC 20045

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We’re inventing the shit that the world is using!

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